Project Overview

Key Commercial Finance came to us following a change in shareholders. The new shareholder wanted the brand updated to properly reflect the business as it stands now, an ambitious, up and coming team ready for its next chapter. We used our 5 step process to get under the skin of the business and shape a brand that matched where they were heading, not just where they’d been.

Objectives

The goal was simple, bring the brand in line with the business. That meant a look and feel that felt current, credible, and reflected the calibre of the team behind it, while still being recognisable to existing clients and introducers. Credibility and ethics were front and centre of every conversation during development, and it was important that the final brand carried both through clearly.

Scope of Work

We worked through our 5 step process to rebuild the brand from the ground up, covering brand strategy, visual identity and a full suite of designs ready to use from launch day. This included Canva templates for the internal team, professionally designed expo stands, and social graphics to announce the rebrand. As Siobhan put it, this wasn’t just the logo, it was the entire brand identity, the messaging, and the way we encapsulated who they are. Every decision was made with the end goal in mind, a brand that could support growth and win trust with new introducers and clients.

Additional Information

Since the rebrand, Key Commercial Finance have seen a significant increase in web leads. Introducers and brokers have been proactively getting in touch wanting to work with them. When asked why, the response has been consistent, they immediately sense the credibility and ethics behind the brand, exactly the intention set out at the start of the project.

Client-Centric Approach

This was a collaborative project from day one. We worked closely with Siobhan and the wider team to make sure the brand reflected the business accurately, not just how we saw it from the outside. The internal team have said they’re genuinely proud of the brand and excited to share it, and that the support hasn’t stopped since launch, something Siobhan noted has made a huge difference throughout.

Expert Team

Our team brought together strategy, design, and brand expertise to deliver a result that worked commercially as well as visually, with feedback on the website, exhibition stand and wider brand all pointing to the same thing, a brand that properly represents the business.

Guaranteed Excellence

The proof is in the numbers and the response. A noticeable uptick in web leads, unprompted interest from introducers, and a client who says they couldn’t be happier with the result, that’s what success looks like for this project.

Client Testimonial

“Thank you so much for our brand, we truly love it. It’s not just the logo, it’s the entire brand identity, the messaging, and the way you’ve encapsulated who we are. One of the biggest things we’ve noticed is the number of introducers and brokers approaching us to work together, and when we’ve asked why, the answer has been incredibly consistent, they sense our credibility and our ethics. We’re absolutely delighted with the brand and couldn’t be happier with the result.” — Siobhan, Key Commercial Finance