Paid Ads

Ads that earn their keep.
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Hand holding a phone showing a sponsored DMD Design & Marketing Facebook ad, with a finger pointing at it
Paid ads are brilliant when they’re done properly. When they’re not, they’re a very quick way to spend money and learn nothing. A boosted post here, a campaign someone set up two years ago there, and no real idea what any of it is bringing in. We set up and run campaigns on platforms like Facebook and Instagram, with creative designed in house and a clear idea of who we’re targeting and why. Then we keep a close eye on the numbers, tweak what isn’t working and put more behind what is. Your budget goes further, and you know exactly where it’s going.

Where it makes a difference

  • Ads that look like they come from a business you’d trust, not a stock template
  • Targeting that puts you in front of the right people, rather than everyone
  • Lead forms that send enquiries straight to you, ready to follow up
  • A budget that goes where it’s working, and gets pulled from where it isn’t
  • Reporting in plain English, so you know what you’re getting for your money

What’s included

  • Campaign strategy and audience planning
  • Ad creative, static and video, designed in house
  • Ad copy written to get clicks, not just likes
  • Account and campaign setup, including pixels, lead forms and tracking
  • Ongoing management and testing, so campaigns keep improving
  • Monthly reports that tell you what’s working and what we’re changing

Already running ads? Let’s see how they’re doing.

If you’ve got campaigns running and you’re not sure they’re pulling their weight, the free Marketing Once Over is a good place to start. We’ll look at your ads alongside your brand and wider marketing, and give you an honest view of what’s working.

You’ll get:

  • Honest feedback on your current ads and how they’re set up
  • Practical suggestions you can act on, whether you work with us or not

It’s free and it’s useful. Creative common sense, basically.

FAQs

Got questions? We’ve got answers. We cover the essentials to help you get started with confidence.

01. How much do we need to spend on ads?
It depends on what you want to achieve and who you’re trying to reach. We’ll recommend a sensible starting budget for your business, then adjust once we can see what’s working. Your ad spend is separate from our management fee and goes straight to the platform.
Our main focus is Meta, so Facebook and Instagram. If another platform makes more sense for your business, we’ll talk it through with you.
Yes. Every ad is designed in house by our team, so it looks like your brand rather than something knocked together from a template. We write the copy too.
Some campaigns start bringing in leads within the first couple of weeks. Most need a bit of time to test and settle, which is why we ask for a minimum of three months. There’s no long contract beyond that.
Yes. We can set up lead forms that send enquiries straight to your inbox or CRM, so you can follow them up while they’re still warm.
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